Tip 1: Have Engaging Content On Facebook Page (Most
important if you want to be popular on Facebook)
It is
very important to keep your
fans engaged at all times through the content that is uploaded onto
the page. The content may either be awesome status update or an image. What some
companies do is flood their page with mundane status updates which end up on
the newsfeed stream of fans. Make sure that you have engaging content but use
it in moderation. There are only so many times a fan would read a status by a
company before unliking the page. Two famous Facebook content strategies are
that of Walmart and Starbucks. Walmart is known to make about 6 status updates
per day. Their strategy is very status focused. They interact more with
customers and try to pull them into conversations.
The image
above is a classic example of Walmart’s Facebook strategy. Not only do they ask
engaging questions they also encourage people to respond. The above
status asks fans to either like or share the image as a reply. This strategy is
perfect for Walmart’s Facebook popularity. This makes the fans believe that
their opinions matter and are willing to give them even through Facebook status
replies as seen above. The like and share option however will make the post
appear on their page thereby increasing the outreach of this post.
Tip 2: Be a Personality, Not a Corporate Entity
The Facebook
business page of a company is a direct reflection of its persona.
Every status update, activity or uploaded image represents whatever the company
stands for. In real life, companies would not have the ability to respond to or
interact with their customers. On Facebook however, it is a two-way street. Not
only do customers call out to companies, they also expect them to respond.
If a company continues to upload content regarding their products over and over again and refuses to acknowledge the presence of their fans, they will not be popular on Facebook. In fact, they might even start losing their popularity. One great example is Starbucks.
If a company continues to upload content regarding their products over and over again and refuses to acknowledge the presence of their fans, they will not be popular on Facebook. In fact, they might even start losing their popularity. One great example is Starbucks.
The mistake that most companies make on their Facebook pages that affects their popularity is their non-response strategy. Customers don’t like to be ignored. In real life, the customer is king. The concept applies here too. Customers expect the same sort of attention they would get if they went to a store employee and voiced their concerns. The above response by Starbucks is a perfect response strategy for Facebook. Notice how they diverted the focus of the conversation from their price and made it fun and engaging the same way that the customer first approached them. Any remarks on price might have led to inflammatory comments by the original and then following posters.
You cant however win them all.
Tip 3: Facebook Advertising & Analytics
Facebook Advertising is
one of the greatest tools for business on the social networking
website. If you’re an admin of your Facebook page, you already have access to
an insights page which allows you to see where your fans are coming from and
exactly which of your posts are gaining more popularity. This service is
absolutely free of costs and enables you to replicate more of what is
successful and get rid of redundant and stale posts.
Facebook contains demographic information on all your potential customers. While status updates and shares, although highly effective are shots in the dark towards unknown people, the Facebook advertising tool is a much more targeted and focused marketing strategy. The Facebook adverts appear on the right side pane of the window and are only shown to those that are most likely your existing or potential customers. Facebook adverts take into account their location, gender, age and other demographic information. Since Facebook users are fond of pressing the “like” button, they are more prone to click on adverts and visit the page. We have written one exclusive post that explains Facebook advertising cost in detail, be sure to read it.
Tip 4: Handling Negative Feedback
Negative feedback is a fairly common thing that companies have been facing since forever. Ever since social media has entered the scene, the way in which people complain has dramatically changed. Not only do customers have a public platform on which to complain but they get supporters who reiterate their problems. Handling complaints on Facebook can be a double edged sword. The most popular example of a Facebook complaint handling failure is that of Netflix. When Netflix announced a price hike and a change in their pricing policy customers were outraged. They took to various social networking sites, chief among them Facebook. They were able to collect up to 28,000 comments on their Facebook page. Here s where it gets confusing. The pricing move made Netflix highly unpopular among its fans but the news of their price hike went so viral that they were able to attract more traffic to their page than ever before. Netflix is notorious when it comes to this because it did not reply to a single one of these posts or try to placate their angry fans with other offers. This non-response strategy made them popular on Facebook when it comes to a numerical analysis.
If you’re
going by the book however or don’t have the same power that Netflix does,
non-response is never a good strategy. One good way is to respond immediately
and assure the customer that the problem is being resolved. Traditionally
people would not talk about any good experiences with corporations to their
friends or families while complaining about bad service is quite common. This
leads to negative word of mouth. What Facebook does is let other customers see
that the company cares and is intent on solving the problems that their
customers face. This projects a positive image of the company which leads to
more popularity.
The above
image shows Best Buy following a good strategy of apologizing to the customer
immediately and reporting it to relevant authorities. The commenter in this
post however has been very generous when it comes to details. Not everyone does
so. One enraged post is equal to one lost customer. One Facebook fan has
approximately 130 friends. This means that you’ve lost a connection to 130 more
potential customers. A great strategy is to ask the customer for the extra
details through a private message.
Tip
1: Have Engaging Content On Facebook Page (Most important if you want
to be popular on Facebook) - See more at:
http://www.fansbuy.org/how-to-be-popular-on-facebook/#sthash.2ZL9AF4t.dpuf